The target audience for "Target Cleaning" is middle-aged people who feel the need to clean constantly. The idea our group decided on for this project was “over-the-top and comical”, an idea which we showed by developing from our previous poster in which we portrayed a spray bottle as if it was a gun. Our video for this advertisement shows a character finding a stain on a table and then calling up “Target Cleaning”, but instead of shooting the stain off, it magically disappears in a flash of sparkles. The other main aspect for this commercial is comedy, which we portrayed both in the aforementioned sparkles and also in the juxtaposition of a woman’s screaming voice over when it is actually a man. We wanted our commercial to have these comical and over-the-top aspects as we felt that it creates a feeling of friendliness and familiarity, which is important when you need people to actually invite your company into their homes.
Our Group:
Sean Harris
Mohsin Ali
Connor Thompson (HOLLA!)
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